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Criterion
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumLowLow
Timedifferent
45-90 min1-2 h45-90 min60–90 min
Participantsdifferent
3-84-122-62-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Impact Map, Outcome Hypotheses, Delivery OptionsAlignment Map, Open Issues, Decision QuestionsCommunication Plan, Channel Matrix, Message CadenceStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
OutcomesStrategyBehaviorPlanning
AlignmentStakeholdersStrategyFacilitation
CommunicationStakeholdersDeliveryPlanning
StakeholdersAlignmentFacilitationChange
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