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| Criterion |  Product Strategy Impact Mapping |  Growth A/B Testing |  Growth Hooked Model |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | Multiple workshops over several weeks | Wochen bis Monate je Goal |
Participantsdifferent | 3-8 | 1-6 | 2-8 | 3-10 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Impact Map, Outcome Hypotheses, Delivery Options | Experiment results, Decision log, Learning summary | Hooked loop, Trigger map, Reward design, Ethics check | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | OutcomesStrategyBehaviorPlanning | ExperimentsGrowthAnalyticsValidation | GrowthBehaviorRetention | RoadmapOutcomesPlanningExperiments |