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Criterion
Paper illustration for Ideal Days.
Agile
Ideal Days
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When effort needs to be thought of as real working time, it offers a simple common denominator for comparison. It sorts work by value, risk, and delivery ability. The result is captured as Ideal Day Estimates, Assumption Notes, and Capacity Caveats.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
15-60 min2-4 h15-45 min1-3 h
Participantsdifferent
2-94-101-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Ideal Day Estimates, Assumption Notes, Capacity CaveatsJourney Map, Pain-point List, Opportunity BacklogPERT Estimate, Expected Value, Risk NotesCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
EstimationEffortAgile
JourneyServiceService design
EstimationUncertaintyRisk
JourneyCustomerService designCanvas
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