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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowLowHighHigh
Timedifferent
30-60 min1-5 Tage2-6 h1-4 Wochen
Participantsdifferent
2-10Nutzertraffic3-81-6
Formatdifferent
Workshop + asyncAsyncWorkshopAsync
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasInterest Metrics, Conversion Signal, Learning NoteCurrent Reality Tree, Core Problems, Intervention IdeasExperiment results, Decision log, Learning summary
Tagsno overlap
Systems thinkingRoot causePatterns
ValidationExperimentsDemandGrowth
Systems thinkingRoot causeConstraintsCausality
ExperimentsGrowthAnalyticsValidation
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