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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.Theory of Change translates a desired impact into a traceable chain of change. It makes assumptions, intermediate goals, and measurement points visible before a program is rolled out at scale.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30-60 min45-90 min20-45 min2-6 h
Participantsdifferent
2-103-81-104-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasImpact Map, Outcome Hypotheses, Delivery OptionsBehavior Over Time Graph, Trend Hypotheses, Key EventsTheory of Change Map, Assumptions, Outcome Measures
Tagsno overlap
Systems thinkingRoot causePatterns
OutcomesStrategyBehaviorPlanning
Systems thinkingPatternsDynamics
ImpactOutcomesSystems thinkingStrategy
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