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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30-60 min1-3 h20-45 min2-6 h
Participantsdifferent
2-101-51-103-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasFunnel report, Drop-off analysis, Optimization hypothesesBehavior Over Time Graph, Trend Hypotheses, Key EventsCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
Systems thinkingRoot causePatterns
AnalyticsConversionGrowth
Systems thinkingPatternsDynamics
Systems thinkingRoot causeConstraintsCausality
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