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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
30-60 min60-120 min1-3 h2-6 h
Participantsdifferent
2-103-81-53-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypothesesCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
Systems thinkingRoot causePatterns
GrowthRetentionConversion
AnalyticsConversionGrowth
Systems thinkingRoot causeConstraintsCausality
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