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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitydifferent
LowHighMediumLow
Timedifferent
30-60 min1 Tag bis mehrere Wochen60-120 min20-45 min
Participantsdifferent
2-104-102-81-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasProblem Statement, Prototype, Test LearningsContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
Systems thinkingRoot causePatterns
InnovationPrototypeResearch
ContradictionsInnovationProblem solving
Systems thinkingPatternsDynamics
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