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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
LowHighLowHigh
Timedifferent
30-60 min1-4 Wochen1-5 Tage2-6 h
Participantsdifferent
2-101-6Nutzertraffic3-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning NoteCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
Systems thinkingRoot causePatterns
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
Systems thinkingRoot causeConstraintsCausality
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