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Criterion
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowHighLowMedium
Timedifferent
30-60 min1-4 Wochen20-45 min45-60 min
Participantsdifferent
2-101-61-102-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Iceberg Worksheet, Pattern Notes, Intervention IdeasExperiment results, Decision log, Learning summaryBehavior Over Time Graph, Trend Hypotheses, Key EventsAssumption map, Test backlog, Risk ranking
Tagsno overlap
Systems thinkingRoot causePatterns
ExperimentsGrowthAnalyticsValidation
Systems thinkingPatternsDynamics
AssumptionsRiskExperimentsValidation
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