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| Criterion |  Product Strategy ICE Scoring |  Agile Start Stop Continue |  Agile Starfish Retrospective |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. | When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 30-60 min | 30-60 min | 45-90 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-12 | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop | Async |
Outputdifferent | ICE Table, Top Idea List | Start Stop Continue Board, Improvement Actions | Starfish Board, Practice Changes, Experiments | Experiment results, Decision log, Learning summary |
Tagsno overlap | PrioritizationScoringGrowthDecision | RetrospectiveImprovementTeamReflection | RetrospectiveImprovementExperimentsTeam | ExperimentsGrowthAnalyticsValidation |