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| Criterion |  Product Strategy ICE Scoring |  Product Discovery Smoke Test |  Product Discovery Learning Card |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 30-60 min | 1-5 Tage | 25-40 min | 1-2 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Interest Metrics, Conversion Signal, Learning Note | Learning Card with evidence and next action | Experiment card, Result summary, Next bet |
Tagsno overlap | PrioritizationScoringGrowthDecision | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryLearning | MarketingGrowthExperimentsLearning |