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| Criterion |  Product Strategy ICE Scoring |  Product Discovery Smoke Test |  Decision Making Argument Mapping |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 30-60 min | 1-5 Tage | 1-3 h | 1-5 Tage |
Participantsdifferent | 2-8 | Nutzertraffic | 1-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | ICE Table, Top Idea List | Interest Metrics, Conversion Signal, Learning Note | Argument Map, Evidence Gaps, Decision Rationale | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | PrioritizationScoringGrowthDecision | ValidationExperimentsDemandGrowth | SensemakingDecisionRationale | ValidationExperimentsDemandDiscovery |