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| Criterion |  Product Strategy ICE Scoring |  Decision Making Red Teaming |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | For strategic decisions with high reach, agreement and gut feeling are often not enough. Red teaming brings deliberate opposition into the situation and tests where a plan breaks under real counterarguments. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 30-60 min | 1-4 h | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 2-8 | 3-8 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | ICE Table, Top Idea List | Challenge Findings, Risk Register, Mitigation Plan | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | PrioritizationScoringGrowthDecision | RiskDecisionSensemaking | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |