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| Criterion |  Product Strategy ICE Scoring |  Delivery MoSCoW |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 30-60 min | 30-90 min | 20-35 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-12 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | ICE Table, Top Idea List | Prioritized Backlog, Release Scope, Tradeoff Notes | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | PrioritizationScoringGrowthDecision | PrioritizationScopeDecision | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |