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| Criterion |  Product Strategy ICE Scoring |  Systems Thinking Evaporating Cloud |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 30-60 min | 60-120 min | 45-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | ICE Table, Top Idea List | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | PrioritizationScoringGrowthDecision | Theory of ConstraintsAssumptionsSystems thinking | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |