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| Criterion |  Product Strategy ICE Scoring |  Systems Thinking Evaporating Cloud |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 30-60 min | 60-120 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | ICE Table, Top Idea List | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | PrioritizationScoringGrowthDecision | Theory of ConstraintsAssumptionsSystems thinking | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |