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Criterion
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
LowHighMediumLow
Timedifferent
30-60 min1 Tag bis mehrere Wochen45-120 min30-90 min
Participantsdifferent
2-84-102-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
ICE Table, Top Idea ListProblem Statement, Prototype, Test LearningsTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
PrioritizationScoringGrowthDecision
InnovationPrototypeResearch
TradeoffsDecisionCriteriaOptions
ConstraintsDecisionPlanningOptions
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