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| Criterion |  Product Strategy ICE Scoring |  Innovation Design Thinking |  Product Discovery Assumption Mapping |  Decision Making Risk Matrix |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 30-60 min | 1 Tag bis mehrere Wochen | 45-60 min | 30-60 min |
Participantsdifferent | 2-8 | 4-10 | 2-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Problem Statement, Prototype, Test Learnings | Assumption map, Test backlog, Risk ranking | Risk Matrix, Top Risk List |
Tagsno overlap | PrioritizationScoringGrowthDecision | InnovationPrototypeResearch | AssumptionsRiskExperimentsValidation | RiskDecisionPrioritizationAssessment |