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| Criterion |  Product Strategy ICE Scoring |  Innovation Design Thinking |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | High | High | Medium |
Timedifferent | 30-60 min | 1 Tag bis mehrere Wochen | 1-4 Wochen | 45-60 min |
Participantsdifferent | 2-8 | 4-10 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Problem Statement, Prototype, Test Learnings | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | PrioritizationScoringGrowthDecision | InnovationPrototypeResearch | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |