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| Criterion |  Product Strategy ICE Scoring |  Product Discovery Assumption Mapping |  Architecture Risk Storming |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 30-60 min | 45-60 min | 60-90 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 4-12 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | ICE Table, Top Idea List | Assumption map, Test backlog, Risk ranking | Annotated Diagram, Prioritized Risk List, Action Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | PrioritizationScoringGrowthDecision | AssumptionsRiskExperimentsValidation | RiskArchitectureWorkshopValidation | ExperimentsGrowthAnalyticsValidation |