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| Criterion |  Product Strategy ICE Scoring |  Growth A/B Testing |  Facilitation Nominal Group Technique |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 30-60 min | 1-4 Wochen | 60-120 min | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 5-12 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary | Ranked Ideas, Clarified Options, Group Priority | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation | FacilitationPrioritizationVotingInclusion | ValidationExperimentsDemandGrowth |