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| Criterion |  Product Strategy ICE Scoring |  Growth A/B Testing |  Facilitation Decision Jam |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 30-60 min | 1-4 Wochen | 60-90 min | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 4-10 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary | Problem Cluster, Prioritized Challenge, Experiment | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation | FacilitationDecisionProblem solvingWorkshop | ValidationExperimentsDemandGrowth |