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| Criterion |  Product Strategy ICE Scoring |  Growth A/B Testing |  Delivery Cost of Delay |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Low | High | High | Medium |
Timedifferent | 30-60 min | 1-4 Wochen | 90-180 min | 45-60 min |
Participantsdifferent | 2-8 | 1-6 | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary | CoD Table, Prioritization Sequence | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation | PrioritizationDeliveryEconomicsDecision | AssumptionsRiskExperimentsValidation |