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| Criterion |  Product Strategy ICE Scoring |  Growth A/B Testing |  Decision Making Argument Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 30-60 min | 1-4 Wochen | 1-3 h | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 1-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | ICE Table, Top Idea List | Experiment results, Decision log, Learning summary | Argument Map, Evidence Gaps, Decision Rationale | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | PrioritizationScoringGrowthDecision | ExperimentsGrowthAnalyticsValidation | SensemakingDecisionRationale | ValidationExperimentsDemandGrowth |