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| Criterion |  Knowledge Modeling IBIS |  UX Research User Interviews |  Product Discovery Opportunity Interview |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 30–60 min per interview | 30-60 min je Interview | 1-3 h |
Participantsdifferent | 2-8 | 1 participant per interview | 5-12 Interviews | 1-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Issue Map, Positions, Argument Notes | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | RationaleKnowledgeDecision | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer | SensemakingDecisionRationale |