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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h30–60 min per interview60-180 min30-60 min je Interview
Participantsdifferent
2-81 participant per interview4-205-12 Interviews
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Issue Map, Positions, Argument NotesInterview Notes, Themes, Insight SummaryCynefin Map, Domain-specific Actions, Sensemaking NotesInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
RationaleKnowledgeDecision
QualitativeResearchCustomerDiscovery
ComplexitySensemakingDecision
DiscoveryInterviewsOpportunityCustomer
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