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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h30–60 min per interview1-3 h45-90 min
Participantsdifferent
2-81 participant per interview1-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Issue Map, Positions, Argument NotesInterview Notes, Themes, Insight SummaryArgument Map, Evidence Gaps, Decision RationaleAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
RationaleKnowledgeDecision
QualitativeResearchCustomerDiscovery
SensemakingDecisionRationale
AssumptionsRiskDecisionDiscovery
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