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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h3-14 Tage30-60 min je Interview1-3 h
Participantsdifferent
2-850+5-10 Interviews1-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Issue Map, Positions, Argument NotesSurvey Results, Charts, Segment InsightsSolution Feedback, Objection List, Validation NotesArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
RationaleKnowledgeDecision
QuantitativeResearchValidation
ValidationInterviewsPrototype
SensemakingDecisionRationale
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