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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Surveys method illustration showing its working structure
UX Research
Surveys
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-3 h3-14 Tage1 Tag bis mehrere Wochen1-3 h
Participantsdifferent
2-850+4-101-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Issue Map, Positions, Argument NotesSurvey Results, Charts, Segment InsightsProblem Statement, Prototype, Test LearningsArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
RationaleKnowledgeDecision
QuantitativeResearchValidation
InnovationPrototypeResearch
SensemakingDecisionRationale
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