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| Criterion |  Knowledge Modeling IBIS |  Product Discovery Smoke Test |  Facilitation Stakeholder Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 1-5 Tage | 60–90 min | 1-4 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Issue Map, Positions, Argument Notes | Interest Metrics, Conversion Signal, Learning Note | Stakeholder Map, Engagement Plan, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | RationaleKnowledgeDecision | ValidationExperimentsDemandGrowth | StakeholdersAlignmentFacilitationChange | ExperimentsGrowthAnalyticsValidation |