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| Criterion |  Knowledge Modeling IBIS |  Product Discovery Smoke Test |  Facilitation Decision Jam |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 1-5 Tage | 60-90 min | 1-4 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 4-10 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Issue Map, Positions, Argument Notes | Interest Metrics, Conversion Signal, Learning Note | Problem Cluster, Prioritized Challenge, Experiment | Experiment results, Decision log, Learning summary |
Tagsno overlap | RationaleKnowledgeDecision | ValidationExperimentsDemandGrowth | FacilitationDecisionProblem solvingWorkshop | ExperimentsGrowthAnalyticsValidation |