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| Criterion |  Knowledge Modeling IBIS |  Product Discovery Smoke Test |  Decision Making Argument Mapping |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 1-3 h | 1-5 Tage |
Participantsdifferent | 2-8 | Nutzertraffic | 1-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Issue Map, Positions, Argument Notes | Interest Metrics, Conversion Signal, Learning Note | Argument Map, Evidence Gaps, Decision Rationale | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | RationaleKnowledgeDecision | ValidationExperimentsDemandGrowth | SensemakingDecisionRationale | ValidationExperimentsDemandDiscovery |