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| Criterion |  Knowledge Modeling IBIS |  Product Discovery Smoke Test |  Decision Making Argument Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 1-5 Tage | 1-3 h | 45-60 min |
Participantsdifferent | 2-8 | Nutzertraffic | 1-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Issue Map, Positions, Argument Notes | Interest Metrics, Conversion Signal, Learning Note | Argument Map, Evidence Gaps, Decision Rationale | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | RationaleKnowledgeDecision | ValidationExperimentsDemandGrowth | SensemakingDecisionRationale | AssumptionsRiskExperimentsValidation |