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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 h2-4 h45-90 min1-4 Wochen
Participantsdifferent
2-84-102-83-10 Kunden
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Issue Map, Positions, Argument NotesJourney Map, Pain-point List, Opportunity BacklogAssumption List, Critical Assumptions, Learning PlanConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
RationaleKnowledgeDecision
JourneyServiceService design
AssumptionsRiskDecisionDiscovery
MVPValidationServiceDiscovery
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