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| Criterion |  Knowledge Modeling IBIS |  Growth Funnel Analysis |  Knowledge Modeling Concept Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-3 h | 1-2 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 1-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Issue Map, Positions, Argument Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Concept Map, Relationship Labels, Knowledge Gaps | Experiment results, Decision log, Learning summary |
Tagsno overlap | RationaleKnowledgeDecision | AnalyticsConversionGrowth | KnowledgeConceptsMappingSensemaking | ExperimentsGrowthAnalyticsValidation |