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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Feynman Technique.
Knowledge Modeling
Feynman Technique
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.The Feynman Technique checks understanding by explaining a topic so that it stays easy for others to understand. It makes knowledge gaps visible before they become costly in everyday work.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowLowHigh
Timedifferent
1-3 h20-60 min1-5 Tage1-4 Wochen
Participantsdifferent
2-81Nutzertraffic1-6
Formatdifferent
Workshop + asyncAsyncAsyncAsync
Outputdifferent
Issue Map, Positions, Argument NotesPlain-language Explanation, Knowledge Gaps, Study NotesInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summary
Tagsno overlap
RationaleKnowledgeDecision
LearningKnowledgeUnderstanding
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
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