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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighLowMedium
Timedifferent
1-3 h4-5 Tage1-5 Tage45-60 min
Participantsdifferent
2-85-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Issue Map, Positions, Argument NotesPrototype, Test Findings, Decision RationaleInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
RationaleKnowledgeDecision
Design sprintPrototypeValidationInnovation
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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