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Criterion
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-3 h1-4 Wochen45-120 min45-75 min
Participantsdifferent
2-81-62-82-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop
Outputdifferent
Issue Map, Positions, Argument NotesExperiment results, Decision log, Learning summaryTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesTest Matrix, Test Plan
Tagsno overlap
RationaleKnowledgeDecision
ExperimentsGrowthAnalyticsValidation
TradeoffsDecisionCriteriaOptions
ExperimentsValidationDiscoveryOptions
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