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| Criterion |  Knowledge Modeling IBIS |  Growth A/B Testing |  Facilitation Decision Jam |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-3 h | 1-4 Wochen | 60-90 min | 45-60 min |
Participantsdifferent | 2-8 | 1-6 | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Issue Map, Positions, Argument Notes | Experiment results, Decision log, Learning summary | Problem Cluster, Prioritized Challenge, Experiment | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | RationaleKnowledgeDecision | ExperimentsGrowthAnalyticsValidation | FacilitationDecisionProblem solvingWorkshop | AssumptionsRiskExperimentsValidation |