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| Criterion |  Knowledge Modeling IBIS |  Growth A/B Testing |  Knowledge Modeling Concept Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 h | 1-4 Wochen | 1-2 h | 45-60 min |
Participantsdifferent | 2-8 | 1-6 | 1-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Issue Map, Positions, Argument Notes | Experiment results, Decision log, Learning summary | Concept Map, Relationship Labels, Knowledge Gaps | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | RationaleKnowledgeDecision | ExperimentsGrowthAnalyticsValidation | KnowledgeConceptsMappingSensemaking | AssumptionsRiskExperimentsValidation |