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Selected:Hypothesis Prioritization Canvas User Interviews Opportunity Solution Tree Opportunity Interview

Criterion	Product Discovery Hypothesis Prioritization Canvas	UX Research User Interviews	Product Discovery Opportunity Solution Tree	Product Discovery Opportunity Interview
Purposedifferent	When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.	When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.	When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.	When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent	Medium	Low	Medium	Medium
Timedifferent	60-90 min	30–60 min per interview	1-2 h Setup, laufend	30-60 min je Interview
Participantsdifferent	3-8	1 participant per interview	2-6	5-12 Interviews
Formatdifferent	Workshop	Workshop + async	Workshop + async	Workshop + async
Outputdifferent	Prioritization Canvas, Hypothesis Backlog	Interview Notes, Themes, Insight Summary	Opportunity Solution Tree, Experiment Backlog, Learning Log	Interview Notes, Opportunity Themes, Customer Quotes
Tags1 shared	ExperimentsPrioritizationDiscoveryHypothesis	QualitativeResearchCustomerDiscovery	DiscoveryOutcomesExperimentsOpportunity	DiscoveryInterviewsOpportunityCustomer

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