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Selected:Hypothesis Prioritization CanvasUser InterviewsCustomer Journey MappingCustomer Journey Canvas
| Criterion |  Product Discovery Hypothesis Prioritization Canvas |  UX Research User Interviews |  UX Research Customer Journey Mapping |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 60-90 min | 30–60 min per interview | 2-4 h | 1-3 h |
Participantsdifferent | 3-8 | 1 participant per interview | 4-10 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Prioritization Canvas, Hypothesis Backlog | Interview Notes, Themes, Insight Summary | Journey Map, Pain-point List, Opportunity Backlog | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ExperimentsPrioritizationDiscoveryHypothesis | QualitativeResearchCustomerDiscovery | JourneyServiceService design | JourneyCustomerService designCanvas |