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| Criterion |  Product Discovery Hypothesis Prioritization Canvas |  Growth Growth Experiment |  Product Discovery Smoke Test |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 60-90 min | 1-2 Wochen | 1-5 Tage | 20-35 min |
Participantsdifferent | 3-8 | 1-6 | Nutzertraffic | 1-5 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Prioritization Canvas, Hypothesis Backlog | Experiment card, Result summary, Next bet | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold |
Tags1 shared | ExperimentsPrioritizationDiscoveryHypothesis | MarketingGrowthExperimentsLearning | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis |