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Criterion
How Might We
Innovation
How Might We
Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30–45 min90-180 min1-5 TageHalf day
Participantsdifferent
1-103-6Nutzertraffic3-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsVRIO Table, Strategic ActionsInterest Metrics, Conversion Signal, Learning NoteValue Chain Map, Lever List
Tagsno overlap
FramingOpportunityIdeationQuestions
StrategyDiagnosisBusiness modelCapability
ValidationExperimentsDemandGrowth
StrategyBusiness modelDiagnosisAnalysis
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