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| Criterion |  Innovation How Might We |  UX Research User Interviews |  Product Discovery Problem Interview |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30–45 min | 30–60 min per interview | 30-60 min je Interview | 30-60 min |
Participantsdifferent | 1-10 | 1 participant per interview | 5-12 Interviews | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Interview Notes, Themes, Insight Summary | Problem Evidence, Risk Notes, Customer Segments | Completed Experiment Canvas, Success Metric |
Tagsno overlap | FramingOpportunityIdeationQuestions | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsValidation | ExperimentsValidationDiscoveryHypothesis |