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| Criterion |  Innovation How Might We |  UX Research User Interviews |  Product Discovery Concierge MVP |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30–45 min | 30–60 min per interview | 1-4 Wochen | 25-40 min |
Participantsdifferent | 1-10 | 1 participant per interview | 3-10 Kunden | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks | Learning Card with evidence and next action |
Tagsno overlap | FramingOpportunityIdeationQuestions | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryLearning |