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Criterion
How Might We
Innovation
How Might We
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
30–45 min1-2 h45-120 min1-3 h
Participantsdifferent
1-103-103-82-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
HMW Questions, Challenge Framing, Idea PromptsTOWS Matrix, Strategic Options, Priority ActionsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
FramingOpportunityIdeationQuestions
StrategyAnalysisOptions
OptionsDecision framingStrategyComparison
StrategyMarketAnalysis
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