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| Criterion |  Innovation How Might We |  Product Strategy SMART Goals |  Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–45 min | 15-30 min | 30-60 min |
Participantsdifferent | 1-10 | 1-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | SMART Goal, Measurement Note, Deadline | Counter Metric List, Guardrail Definitions |
Tagsno overlap | FramingOpportunityIdeationQuestions | GoalsPlanningMeasurementAlignment | MetricsMeasurementStrategyExperiments |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
