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| Criterion |  Innovation How Might We |  Product Strategy SMART Goals |
|---|---|---|
Purposedifferent | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitysame | Low | Low |
Timedifferent | 30–45 min | 15-30 min |
Participantsdifferent | 1-10 | 1-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | HMW Questions, Challenge Framing, Idea Prompts | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | FramingOpportunityIdeationQuestions | GoalsPlanningMeasurementAlignment |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
